Time for state to invest in events?
It took $30 million in local sponsorships to stage this year’s Super Bowl. And before all that fun even ends, another clock is officially ticking for the 2016 College Football Championship Game. The local organizing committee needs to raise $13 million to handle those events. And right after that, comes the 2017 NCAA basketball Final Four. These are awesome opportunities with great returns for the region. But you wonder just how much sponsorship dollars a community can handle. Now may be the time for a state-backed fund to ensure we can handle these mega events successfully and continue to enjoy the economic impact they deliver.